Lògos

Umberto Ghidini

2018

Format: 10 X 15 cm

Material: Matte paper

Edition: 50 hand-numbered copies

Price: $8

This project was a collaboration with the artist Umberto Ghidini who, in 2015 started his obsession with unstitching hats. The work involved taking well-known brand names but also small businesses and/or any hat with stitched words, un-stitching letters and re-contextualising and modifying their meaning. The artist has since continued the ongoing project creating a further space on Ebay, a digital gallery where you can buy the artwork. The artist has since created an IG account: @capliini

This series contains 8 of his original designs reworked, hand-numbered and printed as postcards.